The fashion industry is always disrupted by new trends and it is not easy to predict future trends. Professionals working in the fashion industry such as fashion producers and designers work hard to know the latest fashion trends so they can rock and resonate with upcoming fashion collections. come his.
What is Trend Forecasting and why is it useful?
Predicting fashion trends can be complicated because there are many fashion categories for different people around the world. Some of the most popular fashion categories include
Activewear
Children's Clothing
Women's Clothing
Men's Clothing
Shoes
Jewelry and accessories
In addition, fashion styles change as well. seasonal and this is the reason for the development of the terms "Summer Collection" and "Winter Collection."So it's important to analyze trend followers to recognize what're popular and design products accordingly.
To break free from complexity, fashion forecasting is a technique. effective and useful technique This technique is used by professional forecasters to research the market and analyze the buying habits of various customers. This research was done to get an idea of what the trends are. what will trend in the future?
As early forecasting techniques developed, forecasters did not have access to a large number of resources to conduct research. As a result, fashion weeks or catwalks and customer buying habits are the only reliable sources for predicting trends. However, with advancements in technology, it is possible to conduct more in-depth market research looking at the various factors that influence the change in fashion. Therefore, significantly better results can be achieved when
compared with traditional methods.
The demand for fashion forecasting is higher than in the past as celebrities and social media strongly influence today's fashion trends. It doesn't take long for customers to choose the right type of fashion, and their preferences are often based on the fashion trends of celebrities. The category that is most affected here is women's clothing trends which are constantly changing rapidly and so predicting trends becomes a bit difficult. Therefore, the fashion industry remains
in the face of rapid changes and complicates the trend prediction process.
Types of fashion trend forecasting:
Due to the great demand for fashion forecasting in the current market, this technique is classified into two types. Fashion forecasters can use either of these techniques to predict fashion trends based on fashion categories.
Short-term forecast: Also known as fashion forecast, this type of fashion forecast analyzes or predicts fashion trends for the next two years.
Long-term forecasting: This type of fashion forecasting technique predicts fashion trends over a long period of time from 5 to 10 years.
It is important for professionals working in the fashion industry to understand the importance of forecasting fashion trends and effectively using data to derive meaningful insights. This information will be very helpful for fashion designers to personalize their future collections.